Strategic Support Packages
Practical, flexible support for associations, professional bodies, not-for-profits and member-based organisations — expert help without the commitment of a full-time resource.
1 Sponsorship Prospectus Refresh
Very popular - For organisations that want their sponsorship prospectus to work harder.
We review and refresh your existing prospectus to better communicate the value of your audience, events and sponsorship opportunities. The focus is on creating a stronger sales document that helps start conversations with potential partners.
This package may include:
- Review of your current prospectus
- Refinement of sponsorship levels and inclusions
- Rewriting sponsor-facing copy
- Review of pricing and packaging
- Identification of additional sponsorship opportunities
- Stronger sponsor benefits
- Suggested event and digital add-ons
Ideal for:
Associations and event organisers with an existing prospectus that needs updating, repositioning or a stronger commercial focus.
Investment: From $2,500–$5,000 depending on scope.
NFP discounts apply
2 Ongoing Sponsorship & Engagement Support
Most popular - For organisations that need experienced support without another full-time role.
Impresa works alongside your team to manage sponsorship activity, relationships and engagement on an ongoing basis. Support can increase during busy sponsorship campaigns or around major events.
This may include:
- Sponsor prospecting and outreach
- Sponsor relationship management
- Follow-up and renewals
- Sponsorship pipeline management
- Prospectus updates
- Sponsor entitlement tracking
- Membership engagement support
- Event communications
- Committee reporting
- Strategic advice
Ideal for:
Associations and professional organisations that need consistent support but don't require a full-time sponsorship, membership or events manager.
Investment: Monthly support from $2,000–$3,500.
Larger engagement reviews quoted by scope.
3 Event Sponsorship Revenue Review
For events that want to find more value in what they already have.
We review your event program and identify additional sponsorship opportunities that can generate revenue while adding genuine value for sponsors and attendees.
This package may include:
- Review of your event program
- Identification of new sponsorship opportunities
- Suggested pricing
- Sponsor benefit wording
- Sales copy for new opportunities
- Recommendations for packaging and positioning
Opportunities might include lunches, networking functions, tea breaks, poster sessions, student events, session sponsorships, digital exposure and branded experiences.
Ideal for:
Conferences and events that already attract sponsors but want to increase sponsorship revenue without creating another major package.
Investment: From $2,500.
4 Outreach & Relationship Building
For organisations that have sponsorship opportunities but need help taking them to market.
We work with your existing prospect list, identify new opportunities and approach potential partners on your behalf. The focus is on starting genuine conversations and building relationships — not simply sending out a prospectus.
This package may include:
- Review and growth of your prospect list
- Identification of potential sponsor categories
- Sponsor introductions and outreach
- Email and LinkedIn approaches
- Follow-up conversations
- Sponsor tracking
- Relationship development
Ideal for:
Associations and event organisers that have a strong sponsorship offering but don't have the internal time or resources to actively sell it.
Investment: Depends on scope.
5 Membership Engagement Review
For organisations wanting to strengthen member engagement, retention and value.
We review the member journey from joining and onboarding through to ongoing engagement and renewal. We identify where members may be losing connection and where simple changes could create a better experience.
This package may include:
- Review of the member journey
- Onboarding and renewal touchpoints
- Member communications
- Engagement activity
- Member value and benefits
- Retention opportunities
- Practical recommendations and next steps
Ideal for:
Associations and member-based organisations wanting a fresh perspective on how they attract, engage and retain members.
Investment: Mini review from $750–$1,200. Larger reviews quoted by scope.
6 Sponsorship Pipeline Setup
For organisations that need a better way to manage sponsorship opportunities.
We create a clear sponsorship pipeline so prospects, conversations and follow-ups are easy to manage — from the first approach through to confirmation.
This package may include:
- Review of current and previous sponsors
- Identification of new sponsor categories
- Prospect list development
- CRM or tracking setup
- Sponsorship stages and follow-up process
- Sponsor status tracking
- Reporting structure
Ideal for:
Organisations with sponsorship potential but no clear system for managing prospects and opportunities.
Investment: Tailored to the scope of the project.